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M'SIAN BUSINESSWOMAN ADMITS AMASSING RM70 MLN FROM MULTI-LEVEL MARKETING BUSINESS (Bernama via Yahoo! Malaysia News)
CHENNAI, May 17 (Bernama) -- A Malaysian businesswoman arrested by Chennai police admitted amassing nearly RM70 million by operating a multi-level marketing company in the last three years. Sat, 17 May 2008 07:25:02 GMT


Marketing students create 'Apprentice'-style project (Nevada Daily Mail)
El Dorado Springs, Mo. -- "Your Fired!" -- words made famous recently by Donald Trump, are words that the marketing II class of El Dorado Springs High School did not hear on May 10. The small class took their final exam Trump style -- by doing a project for community businesses and planning customer appreciation activities for those businesses. Sat, 17 May 2008 05:02:45 GMT

Using Precision Marketing to increase your ROI (Direct Marketing Association)
In this session you will learn about the challenges and strategies that are causing companies to focus resources on measuring and monitoring marketing performance. Sat, 17 May 2008 04:10:49 GMT

Waitrose launches new marketing campaign (Food Business Review)
Supermarket chain Waitrose has launched a new multi-million pound marketing campaign designed to celebrate the enjoyment of food. Sat, 17 May 2008 01:41:41 GMT

Tyson test marketing new Hispanic brand (Meat News)
NEW YORK — Tyson Foods, Inc. is currently test marketing six new chicken products in Houston and Dallas, Texas, under the Tyson ¡Al Gusto! brand, said Richard L. Bond, president and chief executive officer. Fri, 16 May 2008 21:15:16 GMT

Online Marketing System Hubspot Raises $12 Million Second Round Funding (CBS News)
Hubspot, a maker of online marketing tools, has secured $12 million in a second round led by Matrix Partners. Previous backer General Catalyst also participated in the latest round. The Cambridge, Mass.-based company, which was formed in 2005, raised a $5 million first round last July and received $500,000 in a seed round two years ago. Hubspot plans to use the new proceeds to build up its sales ... Fri, 16 May 2008 18:03:05 GMT

Writing Your Marketing Plan (About.com)
A marketing plan is your strategy that identifies your potential customers, your strategy in gaining new customers, what they want from you and helps you identify and tackle the... Fri, 16 May 2008 18:00:58 GMT

B2B in a Web 2.0 World, Part 2: Social Media Marketing (TechNewsWorld.com)
Corporate social networking ... channel communities ... enterprise social software applications -- the business of business has entered the Web 2.0 world, and there's no going back. Business-to-consumer e-commerce has been fully engaged by Marketing 2.0/SMM, and now it's business-to-business' turn. Fri, 16 May 2008 12:06:09 GMT

Ski Country chief to handle Steamboat sales, marketing (Denver Post)
Rob Perlman is leaving his six-season post as president of Colorado Ski Country USA, heading up to Ski Town USA to be vice president of sales and marketing for the Steamboat ski area. Fri, 16 May 2008 06:50:09 GMT

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