Marketing students create 'Apprentice'-style project (Nevada Daily Mail)
El Dorado Springs, Mo. -- "Your Fired!" -- words made famous recently by Donald Trump, are words that the marketing II class of El Dorado Springs High School did not hear on May 10. The small class took their final exam Trump style -- by doing a project for community businesses and planning customer appreciation activities for those businesses.
Sat, 17 May 2008 05:02:45 GMT
Tyson test marketing new Hispanic brand (Meat News)
NEW YORK — Tyson Foods, Inc. is currently test marketing six new chicken products in Houston and Dallas, Texas, under the Tyson ¡Al Gusto! brand, said Richard L. Bond, president and chief executive officer.
Fri, 16 May 2008 21:15:16 GMT
Online Marketing System Hubspot Raises $12 Million Second Round Funding (CBS News)
Hubspot, a maker of online marketing tools, has secured $12 million in a second round led by Matrix Partners. Previous backer General Catalyst also participated in the latest round. The Cambridge, Mass.-based company, which was formed in 2005, raised a $5 million first round last July and received $500,000 in a seed round two years ago. Hubspot plans to use the new proceeds to build up its sales ...
Fri, 16 May 2008 18:03:05 GMT
Writing Your Marketing Plan (About.com)
A marketing plan is your strategy that identifies your potential customers, your strategy in gaining new customers, what they want from you and helps you identify and tackle the...
Fri, 16 May 2008 18:00:58 GMT
B2B in a Web 2.0 World, Part 2: Social Media Marketing (TechNewsWorld.com)
Corporate social networking ... channel communities ... enterprise social software applications -- the business of business has entered the Web 2.0 world, and there's no going back. Business-to-consumer e-commerce has been fully engaged by Marketing 2.0/SMM, and now it's business-to-business' turn.
Fri, 16 May 2008 12:06:09 GMT
Ski Country chief to handle Steamboat sales, marketing (Denver Post)
Rob Perlman is leaving his six-season post as president of Colorado Ski Country USA, heading up to Ski Town USA to be vice president of sales and marketing for the Steamboat ski area.
Fri, 16 May 2008 06:50:09 GMT
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